Creating Long-form Content For Your Website: Best Practices And Tips

I’ll bet you understand the power of content and how it captivates and converts strangers into paying customers. It’s the backbone of effective communication on your website, and when executed well, creating long-form content stands out as a particularly potent tool.

But what if you’re not a writer? What if you hate writing? Can you still create long-form content that gets results?

How do you ensure your longer pieces not only hold attention but engage and resonate with your audience?

That’s exactly what I intend to make crystal clear.

Long-form content typically exceeds the 1,200-word mark.

Yet, it’s not the word count that magnetizes your readers; it’s the substance within those words.

The aim is to provide an immersive experience that brings your brand’s narrative to life and deeply explores subjects of interest to your audience.

This usually starts with a pain point but also could be for entertainment purposes as well.

Either way, your visitors want something, and it’s up to you to give it to them.

Think of it as the difference between a fleeting chat and an engrossing conversation.

I tend to view long-form content as a canvas for showcasing a brand’s unique identity.

Through comprehensive guides, in-depth analyses, and storytelling, you’re not just sharing information; you’re building a world your audience wants to be in.

It’s like offering a chair and a coffee, inviting your readers to stay awhile.

A critical aspect is to ensure your long-form content enriches your reader’s experience and aligns perfectly with their needs and interests.

Before you even put a title on the page, ask yourself:

Will this serve my reader?

If you can confidently nod to that, you’re on the right track.

The focus should always remain on them—your content is, ultimately, a generous offer of help.

As we delve into the next section, remember that it’s not just about filling pages with words, but filling minds with value.

Let’s explore how a people-first approach to long-form content not only fosters trust and engagement but also positions you as an ally in your reader’s quest for knowledge and utility.

The heart of creating exceptional long-form content is about focusing on what truly matters to the audience. A people-first approach means diving into their world, anticipating their questions, and delivering answers that resonate.

That all starts with the questions you ask yourself, beyond the question of will this serve your reader. There are a few more questions I like to ask before I write anything.

Here is my list of top content creation questions to consider:

  1. What problem am I solving?
  2. Whose problem am I solving?
  3. What are the benefits of solving the problem?
  4. What are the obstacles to solving the problem?
  5. What promise am I making to the reader?
  6. What’s Different about the solution I’m offering?
  7. What emotion are you trying to leverage to your advantage in this content?
  8. What’s the next action I want my reader to take?

When developing content, the goal is to go beyond the superficial. These questions help you find and address the core issues your readers are grappling with.

If your article is about home renovations, don’t merely list materials; offer insights into choosing the right design that fits a lifestyle, increasing home value, or selecting durable materials that last. That’s because if they don’t they will suffer an unwanted stressor later because of using cheap material.

Prioritizing readability is very important. People don’t enjoy large walls of text, even if it is long-form content.

A best practice is to divide your text into digestible sections. Your content has a rhythm, make sure it’s smooth.

Every piece of content also has an emotional undercurrent.

Weave personal anecdotes or relevant stories from your brand into the narrative to build a connection.

Authentic stories have power—they transform abstract concepts into something tangible and relatable for the reader.

When I first started my journey online 7 years ago, I dreaded writing, my head and hands used to hurt after 20 or 30 minutes of reading and typing. But over time it became enjoyable, a way to vent, and also help others.

Now it takes me about an hour to write and edit a piece.

My point is this…

Ultimately, your content should aim to fulfill a specific need—whether it’s solving a problem, providing in-depth explanations, or offering a moment of entertainment. It’s not just content for content’s sake; it’s about making a meaningful impact on someone’s day.

Expertise, authoritativeness, trustworthiness, and a solid user experience aren’t just buzzwords; they’re pillars that uphold the integrity of my content. Google isn’t great for everything, but they got this right.

Let me guide you through each element.

How long have you been doing what you’re doing? Are you teaching people about training for the Tour de France but have never competed in a race?

Simply put if you are teaching or offering advice about something Google prefers you have some type of credentials or at least authors or guests on your channel that do.

You don’t have to be the expert, but you better have someone close that is.

One more example to drive this home.

Do you want a product review from a person that has personally used the product, or from someone who has an opinion about it but has no real experience with it?

Expertise is about showing you know your stuff. You want to always start from what you’re deeply familiar with. This could be through professional experience, education, or a passionate pursuit of knowledge in a niche area.

It can also be from you just being around someone else who has expertise. It can be borrowed, did you know that?

Some Twitter handles, and YouTube channels are about other peoples expertise and have thousands of subscribers! So don’t think you need to hold a Doctorate, you don’t.

But you can’t the expertise – display it proudly through the depth of your discussions.

This goes hand-in-hand with expertise. It’s built by positioning your content as a go-to source.

This means every claim I make is supported by evidence.

Whether it’s referring to established studies, citing industry leaders, or linking to reputable sources, backing up your statements is imperative.

Welcome to the spine of the online business body, we call trust. It’s the centerpiece of your content. And even though it’s the last letter in this acronym it’s the most important part of it.

How do you achieve trustworthiness? With time, testimonials, or just being yourself and finding your tribe.

I achieve this by being transparent about my process, how I feel, what I believe, and what I stand against. Plus when you show up consistently. That helps.

There are several ways to build trust, these are just a few I use.

Trust also extends to how you handle user data and privacy – it’s all part of showing respect for your audience.

Integrating these E-E-A-T key points will naturally lead to better search engine visibility as you establish yourself as a trusted resource.

But SEO shouldn’t be an afterthought – up next, I’ll share how to balance these qualitative factors with SEO tactics to make your long-form content both human and search engine friendly.

Getting your long-form content to rank well in search engines is the best way to build a long-term online business. Sure referrals, PPC campaigns, and email marketing are awesome.

But having a digital storefront that people visit organically every month in the thousands for free. That’s the digital dream for most online entrepreneurs.

Part of ensuring you get the visibility you deserve is with SEO.

However, there’s a catch…

Achieving the above level of success is twofold. The first is understanding how to leverage SEO properly. The second is to create helpful content.

Before it was ok to say using SEO should not come at the expense of the content’s quality or integrity.

But now that’s hilarious to read. It’s actually a dead giveaway that content is outdated.

That’s because Google will have none of that anymore. The helpful content update made sure of that.

So, I’d like to show you how maintaining a balance is not just possible, but essential for the success of your website.

First, understand that search engines value user experience as much as keywords. Use keywords thoughtfully and ensure they fit seamlessly into your text.

This approach not only pleases search algorithms but also keeps your readers at the center of your content.

Always keep the structure of your content clear and easy to follow.

Here are a few tips:

Break down your text into smaller sections with subheadings, use bullet points where appropriate, and don’t shy away from using images or video to complement your words.

These tactics aid readability for users and also help search engines understand your content when it’s time for indexing.

Gaining backlinks also plays a role, because, high-quality, informative content is more likely to be shared and linked to, which can increase your authority and improve your SEO swag with Google.

For more help with creating content or to easily start using content to earn money online even if you hate writing, follow your path below.

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